Tuesday, 4 November 2014

Textual analysis of Rihanna - We found love

Cinematography:
The use of cinematography in this music video has a range of shots types for a lot of different reasons, at the beginning there is a two shot of them both in bath which shows that they have a close bond relationship however that soon changes throughout the music video. They have also used a lot of medium close ups which are on a side to show full emotion of their faces and to get across to the audience how they are feeling, they have also used close ups for the exact same reason. Rihanna is looking out of the window in the flat and they have used an over the shoulder shot to show the audience what she is looking at. A close up of the eyes have also been used for direct mode of address for the audience and to show feelings. Laura Mulveys theory has been proved in this music video as the angle of Rihanna laid on the bed is so that you can see a lot of her leg with revealing tights and also for the shot that you can see most of her bottom with very little clothing when laid on top of her boyfriend. When she is in the room with all the flowers behind she isn't wearing a top and just a jacket and shorts this again is very revealing with the medium shot used here. They have zoomed in on the drugs and pills that are shown which signifies negative connotations.
Mise-en-scene:
They have contrasted between bright and dull colours, each symbolise different parts of the music video, for example at the beginning they are showing the audience that they are a very happy couple and doing all the normal things that you would do in a relationship, here they have used bright colours to show this. For example on the wall of one of the shots they have used bright coloured flowers that reflects happiness. Contrasted with the happiness is when they are arguing they have used dull colours such as blacks and greys which is very dull which relates what is happening within their relationship. Nearer the end they have also included fire on the back wall that was once brightly coloured flowers but now have changed to fire, which reflects danger also with the cigarettes. The messy flat which is shown as very unhealthy for their relationship as they have this type of setting rather then a tidy flat, also the flat is very small which again reflects that this doesn't help the situation of them arguing.
Sound:
They are many aspects of sound throughout this music video, as the editing pace gets faster the sound gets quicker, this is very effective for the audience as they understand what is happening throughout the narrative due to the fast past music which makes the video much more heated. This also lets the audience know what certain situation the relationship is in, for example when it gets faster when they argue, and with the drinking that they are showing relates to the pace of the editing which then reflects on the sound.  
Editing:
They have used different pace editing for different parts of the music video which are significantly different for different feelings, for example they have used a very fast pace through the different shots of them arguing which creates intense effect for the audience which are watching. The beat gradually gets faster and faster for when the tension is rising within the music video however when they are not arguing near the beginning the editing is not fast then normal, it is just a normal editing pace which doesn't signify any tension or arguments. Also they have used a relatively fast pace when they are showing them being happy together and dancing around, this also shows that they are a happy couple but then changes as soon as the editing pace increases.

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