My target audience

I have decided that my target audience for my music video will be the young adolescent age group between 16-21. This is because my genre of my music video is pop and young people are the easiest target group to target this genre of music video too. I feel that because I have targeted my audience at this age group that they will be able to relate to the problems that are happening within my music video and even what they might be going through themselves.This age groups also are the most popular for this genre as a lot of young people listen to this genre rather then adults aged 40 which are not interested in this genre. Many smart phones, have access to the internet where most adolescents have smart phones which they can access music on and listen to music through this device unlike adults which may not as often listen to music through their phone as people aged between 16-21 will listen to music on their phone for example on the bus to work/college, when walking, at home etc. Unlike adults which will tend to listen to music through the radio at home or Cd's. I am going to do further audience research to fully establish the interests and needs of my target audience for my music video.