Looking at existing music videos and what I like to adapt into my own music video

Costume ideas

For my music video I think that it is important that I consider deeply the costumes that my actress/actors wear for my music video to match the genre and the narrative. So here I have noted down all of my ideas for each scene and their costume changes to make my music video more interesting rather just to be all in the same costume right throughout my video.

Shooting organisation

I think that it is very important to organise in advance to film to make sure that my actress can make the day and time that I want to film. This has to be precise due to the fact that I need to book out a video camera and I am only allowed to take it out for so long. Due to a lot of students wanting to borrow cameras from the college as well there are only a few therefore it is a first come first serve basis so I will need to know for definite if she can make the specific day or not. Below is a screenshot of a conversation between me and Louise organising to film on Tuesday.

Health and saftey risk assessment

From creating this health and safety risk assessment, now I know everything that I need to consider for when I am filming my music video so it goes smoothly and to make sure that everyone is safe and no chances of any injuries. This is very important to consider problems of what could happen so that we know what control measures to be be aware of.

My target audience

I have decided that my target audience for my music video will be the young adolescent age group between 16-21. This is because my genre of my music video is pop and young people are the easiest target group to target this genre of music video too. I feel that because I have targeted my audience at this age group that they will be able to relate to the problems that are happening within my music video and even what they might be going through themselves.This age groups also are the most popular for this genre as a lot of young people listen to this genre rather then adults aged 40 which are not interested in this genre. Many smart phones, have access to the internet where most adolescents have smart phones which they can access music on and listen to music through this device unlike adults which may not as often listen to music through their phone as people aged between 16-21 will listen to music on their phone for example on the bus to work/college, when walking, at home etc. Unlike adults which will tend to listen to music through the radio at home or Cd's. I am going to do further audience research to fully establish the interests and needs of my target audience for my music video.

Filming diary

Monday 8th December: I have booked out a camera and a tripod.

Friday 12th December:  I have started to film parts of my music video with my friend Louise in the bedroom scene, changed plans from originally filming with Louise and Callum outside in the park.

Sunday 14th December: I have had to change plans as Louise can't do Friday as she has to go to doctors so I have moved the filming times from Friday 12th to Sunday 14th to this date.

Monday 2nd February: I have booked out the camera for my filming which I have planned to do on the 5th January.

Thursday 5th February: I filmed more parts of my music video outside and inside in different locations.

Friday 20th March: I have booked out a camera for filming over the next week.

Monday 24th March: I have completed all of my filming that was left to film and now completed all of my filming.

Animatic