Below are examples of existing digipaks that have been created. Hopefully after all of my research and planning my own digipak will be similar to the professional style that I have been researching. From looking at existing digipaks that are currently already out, I will be able to see the different conventions that have been used so that I know to make my similar to these to make my own album cover similar as possible to look as realistic as possible.
This is Rhiannas - Loud digipak album cover. Loud is Rhiannas 5th studio album and was released by Def Jam records on November 12th 2010. I have chosen to look at this existing digipak for ideas for my own digipak for my own music video. I am looking at Rhiannas because it is in the same genre as Beyonce, which my song is. I think the digipak for this album represents Rhianna is a way that her personality is herself which is very pretty. Red is associated with sex, love, desire and power therefore this reinforces what her songs are about. Red is a very sexual colour therefore this will appeal to her ale target audience. Here I want to have the same ideas to use for my own digipak. Your attention is drawn to her red lips and her red hair. This digipak appeals to all of her intended audience in many different ways which I want mine too as well. The text is also very simple, the white against the res and Rhiannas skin tone works very well and makes it stand out and makes it visible to a buyer when looking at the album cover in supermarkets or CD stores.
I also have been looking at Adele - 21 Album cover as it is very much how I want my own digipak, I want to use the same colours as Adele has for her own digipak as most of my music video is in black and white. With both of these digipaks that I have researched I want to use a close up for my own as I feel that if I use a close up, it is filled with emotions which my music video is.
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