Genre Development

Christian Metz said that texts go through all four stages:

• Experimental stage
• Classic stage
• Parody stage
• Deconstruction stage

Music videos in a medium intended to appeal directly to youth subcultures by reinforcing generic elements of musical genres. Music videos are post modern texts whole main purpose in to promote a star persona which is the Richard Dyer(1975) theory. 

David Bordwell (1989) ' Any themes may appear in any genre'.

• Teen angst
• Rebellion
• Romance
• Sex
• Bullying

David Buckingham (1993) argues that genre is not.. simply 'gives' by the cultures: rather it is a constant process of negotiation and change.

Jacques Deride reminds use of 'the law of the genre'.

Juvenile Delinquency: Moral panics and the teenager as a folk devil. Themes in music videos;

• War
• Crime
• Poverty
• Capitalism
• Racism 
• Friendship

Genres are not fixed as they are constantly changing and will evolve over time.