- Narrative
- Technical codes(use of close ups, mise-en-scene, editing, show expression)
- Performance
- Artists playing version of themselves
'Help' - The Beatles (1965)
Image created with mise-en-scene and setting. Representation created iconic imagery. This was a very successful music video.
Using films as promotion dropped because TV's started to come out.
1960's - 'Golden Era' was finished. Factories didn't make war items, as they started to make stereos. Proliferation of media technologies. Crime stopped.
The use of close ups, band performance e.g. medium/long shots.
80 - 85 million people saw The Beatles and American TV. There was no reported crime meaning that people didn't wan to commit crimes and instead watch The Beatles. "Short promotional films"- They was called in this era.
The Beatles made a short film 'Magical Mystery Tour' 1967 (Boxing day was shown) Made in colour BBC shown it in black and white. This short film has used many conventions such as; close ups, band shots, editing on the beat, montage editing.
Michael shores (1984) argues that music videos are recycled styles.
Weezer - Buddy Holly (Happy Days) a sick comedy 1950's American (1970's made)
Recycled styles of TV programme and cultural references. Different elements edited in for effect for example black leather jackets is iconic for rebellion/rock which is recycled look from a sick com.
We get our knowledge from media texts from different eras. Surface without substance - no meaning.
Oasis - The importance of being idle - the beginning is just like a film.
Saturday night and Sunday morning (late 1950's British film movement) 1960.
Immediate gratification - Get something fast. Change music video over to 800's more videos.
Variety and the moment - not caring. Violent/sexual imagery. Adolescent male fantasies; girls and money.
Andrew Goodwin (1992) argues that in music videos 'narrative relations are highly complex' and meaning can be created from the individual audience viewers musical personal musical taste to sophisticated intertexuality that uses multidiscursine phenomena of western culture,
Many are dominated by advertising reference, film pastiche and reinforce the post-modern 're-use' tradition. Not everyone likes the same programme. Shared media experiences but own audience personal musical taste. Own experiences through culture.
Bordwell and Thompson (1997) offers two distinction between story and plot which relate to the diagetic world of the narrative. Fabula (story) is all the events in the narrative that we see and infer. Synuzet (plot). Linearity of cause and effect within an overall trajectory of enigma resolution. Tzventon Todorov (1977)
Roland Barthes (1977) development of the problem, an enigma. Narrative works with 5 different codes - leads to narrative (conventional). Depends on genre what the codes mean.
Michael shores (1984) argues that music videos are recycled styles.
Weezer - Buddy Holly (Happy Days) a sick comedy 1950's American (1970's made)
Recycled styles of TV programme and cultural references. Different elements edited in for effect for example black leather jackets is iconic for rebellion/rock which is recycled look from a sick com.
We get our knowledge from media texts from different eras. Surface without substance - no meaning.
Oasis - The importance of being idle - the beginning is just like a film.
Saturday night and Sunday morning (late 1950's British film movement) 1960.
Immediate gratification - Get something fast. Change music video over to 800's more videos.
Variety and the moment - not caring. Violent/sexual imagery. Adolescent male fantasies; girls and money.
Andrew Goodwin (1992) argues that in music videos 'narrative relations are highly complex' and meaning can be created from the individual audience viewers musical personal musical taste to sophisticated intertexuality that uses multidiscursine phenomena of western culture,
Many are dominated by advertising reference, film pastiche and reinforce the post-modern 're-use' tradition. Not everyone likes the same programme. Shared media experiences but own audience personal musical taste. Own experiences through culture.
Bordwell and Thompson (1997) offers two distinction between story and plot which relate to the diagetic world of the narrative. Fabula (story) is all the events in the narrative that we see and infer. Synuzet (plot). Linearity of cause and effect within an overall trajectory of enigma resolution. Tzventon Todorov (1977)
Roland Barthes (1977) development of the problem, an enigma. Narrative works with 5 different codes - leads to narrative (conventional). Depends on genre what the codes mean.
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