History of Medium

The earliest music videos and promos were produced in the mid 1950's, however in the 1920's animators such as Oskar Fischinger created scenes that accompanied  musical scores labeled 'visual music'. Warner Brothers were one of the first early animation screens producred to this day, Walt disney was known for being one of their best efforts. The Warner Brothers videos even in animation  were conventionally what they are today, promotions of a variety of their products; they were designed and created to feauture upcoming musicals from the company. This essentially what the music business is based on today, a conglomerate encouraging the target audience through a range of different mediums to purchase their material.

This is a Scopitone machine, this is one of several jukeboxes that played an early form of music videos. The scopitone was introduced into the French market in 1960 as an audio-visual jukebox. The screen that was sat on top, and the films were 16mm with a magnetic sound strip. The scopitone had a novelty when it first was made. It has been called a precursor to MTV. In 1964, the year Scopitone was introduced to America by 31 year old Miami Beach lawyer Alvin Malnik. Musical films which played on similar devices in nightclubs, amusements parks and bus terminals.The last surviving Scopitone repairman Dick Hack said that "the Scopitone was a nightmare for the operators; they had a lot of little things that could go wrong"

The Kinetophone was made in 1895, this was designed for people to watch films on, indivudually at at one time through a peephole through the window at the top of the machine.It was largely devolped by William Kennedy Laurie Dickson between 1889 and 1892.